Hi there, I’m Madison

I have a passion for design and marketing that
inspires, motivates, and delivers results.

I am currently a Design and Marketing Web Developer at Intelligent InSites, a healthcare software company. Since joining in 2013, I’ve lead the ideation and execution of the Company’s digital marketing strategy, resulting in a 3x increase in web traffic and 5x increase in inbound leads, helping the company grow from 20 to 45 health system customers (with more in the pipeline). 


EXPERIENCE intern and hired full-time in Spring 2014.EX


Present

2015

Design & Marketing Web Developer

Intelligent InSites, Fargo, North Dakota


  • Design, develop and manage company website.

  • Lead art direction and visual design across 6 software products.

  • Evolve visual identity to enhance messaging and recognition.

  • Develop and maintain all externally facing marketing communication materials including: company website, presentations, social media, and self-directed discovery experiences.

  • Create sales toolkits, marketing and sales collateral, presentations, case studies, and white papers.

  • Support Engineering in UX/UI design of InSites products.

  • Manage product launch and supporting go-to-market activities.

  • Train and manage Product Marketing interns.

2015

2013

Marketing Associate

Intelligent InSites, Fargo, North Dakota


  • Developed messaging and positioning of 2 mobile and 4 desktop software applications.

  • Assisted in website design and development.

  • Lead design and messaging for annual company event, InSites Build.

  • Built and maintained competitive market analysis.

  • Originally hired as an intern and hired full-time in Spring 2014.


EDUCATION


2014

2010

Bachelor of Science (BS), Marketing

North Dakota State University | Fargo, North Dakota


ACTIVITIES & RECOGNITION


2017

2016

  • Recipient, Intelligent InSites Annual Curiosity Award | 2016

     

    This award recognizes the Intelligent InSites team member that: Views work from all angles; has a thirst to innovate, learn, grow, ask questions, and validate discoveries; looks outside him/herself, our company, and even our industry to find inspiration and potential partnerships.

  • Recipient, Intelligent InSites Annual Collaboration Award | 2016

     

    This award recognizes a group of individuals that: Cultivate the intellect, strength, and capacity of the team to achieve shared goals; invites the critical perspective of our customers and partners to enhance our strategy and assess our performance; trust one another and believe that each of us is working to do the right thing, and know we are always better together.

  • Participant, Startup Weekend Fargo – 3rd Place | 2016    READ ARTICLE

  • Participant, Fargo Bikeshare Hackathon – 2nd Place | 2016   READ ARTICLE

2015

2014

2013

  • Participant, NDSU Innovation Challenge | 2013   READ ARTICLE


SKILLS & LANGUAGES


Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Lightroom
Adobe Premier Pro
Adobe Experience Design
Adobe After Effects
Sketch
Adobe Premier Pro
Tumlut Hype
Wordpress
HTML
CSS
Javascript
JQuery
PHP

WORKS


GET IN TOUCH

Have an idea or a project, lets collaborate and build some awesome stuff